Video Will Account for 66% of Global Mobile Data Traffic by 2014
High-End Handsets and Laptops Can Multiply Traffic
Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells see below. The offload factor for each country is a combination of smartphone penetration, dual-mode share of smartphones, percentage of home-based mobile Internet use, percentage of dual-mode smartphone owners with Wi-Fi fixed Internet access at home. In many developing countries and regions, the offload percentage declines, while in developed regions, the offload factor steadily rises throughout the forecast period. The declining offload factor in developing markets is due to a decreasing number of mobile data users with Wi-Fi at home. Since dual-mode devices are primarily smartphones, the overall offload amount in the current year is much smaller than shown above, since non-smartphones still account for approximately half of handset traffic.
Dual-Mode and Femtocell Traffic Offload as a Percentage of Smartphone Traffic
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